Blog | Media & Entertainment

YouTubers can grow their viewership and ad revenue by translating YouTube videos for international audiences. Our MediaNEXT platform translates YouTube videos.

Branded content tells meaningful stories that resonate with consumers, and it allows them to engage more organically with a brand. Learn more at TransPerfect.

Hybrid events have quickly become the new normal for the events industry.
 
In the wake of COVID-19, they have emerged as the perfect kind of event in these uncertain times. 
 
Many trade shows, conferences, sales kick-offs, and global town halls are now being held both onsite and virtually. A recent survey of meeting and event planners revealed that 75% will host at least a portion of their events virtually in 2022. 

Video is proven to be one of the most effective ways to promote a brand. There are many good reasons why live events and shows are embracing video. Here are five of them:

With dedicated tournaments and competitions for mobile gamers, mobile esports present a key opportunity for developers and players alike. Explore how now.

At the beginning of the pandemic, video platforms like Zoom and Microsoft Teams quickly became the norm for remote workplaces. As businesses transition to hybrid, these kinds of video conferencing platforms are still crucial for communications.

When you’re in the last stages of finalizing your game, there’s a lot to consider for the launch, especially when it comes to marketing. From promotional events to launch day itself, game marketing plays a huge role in the success of your game. And getting the word out about your new game through all the channels you have at your disposal takes more time than you’d think, from organizing posting schedules to liaising with influencers so you can hype your launch.

The gaming industry and community has always been a predominantly male space. From developers to characters to players, men are at the forefront of gaming from every angle. But the reality is much more diverse than that. Women—whether they are gamers or game developers—hugely influence trends in the industry and create countless opportunities for gaming companies. And as social attitudes move beyond restrictive gender roles and stereotypes, it’s time for the gaming world to do so as well.

Today, almost everyone who engages with video has heard of dubbing, voiceover, subtitles, and closed captioning and knows that they are available at the push of a button. Knowing these features and learning how to tell the difference can make or break successful audience engagement. Here is a quick guide on these terms, what they mean, and some information that may help you expand your audience base.

The global gaming community is growing and globalizing, which gets clearer and clearer every day.

Here are 15 statistics explaining why you should focus more on creating more video content.