How do you deliver exceptional customer experiences in a country as linguistically and culturally diverse as Australia, where over five million people speak a language other than English?

Join TransPerfect’s Claire Mullins, with guests Edwina Olver (Experience Director at Untangld) and Emily Bayford (Contact Centre Consultant), for an insightful conversation on CX strategy with a special focus on Australia's migrant population. Gain insights into the country’s rich cultural landscape, explore the challenges and opportunities of multilingual customer engagement and get practical tips for building an inclusive CX strategy.

  • Key Takeaways:
  • How CX strategies are evolving to meet today’s customer expectations
  • Designing CX strategies tailored to migrant Australians
  • Engaging customers in their native language at critical points in the customer journey, including the contact centre
  • How the right CX strategy can improve access, build loyalty and drive growth

Join us for an exclusive panel discussion featuring experts from TransPerfect, Contentful, and IDP Education as they delve into the strategies and technologies essential for managing multilingual content at scale. This insightful event will explore how automation and artificial intelligence play a critical role in streamlining content processes for enterprise brands.

Generative AI won’t kill you, but it could kill your business if you don’t adapt to it. According to Venture Beat, 59% of organizations lack the resources to address expectations around generative AI. As more and more people use applications such as ChatGPT, Bard, and Claude, companies are analyzing the implications AND potential impact on their teams in customer experience, accounting, marketing, digital, and more. Given the speed at which the technology is advancing, it can be difficult to distinguish what can actually be implemented and have value today.

TransPerfect’s premier annual tech-user conference, GlobalLink NEXT Americas, unfolded in September. This special event experienced a significant shift as it found its home at our headquarters in the vibrant city of New York. Over the course of two packed days, attendees were treated to a rich program encompassing innovation spotlights, enlightening case studies, engaging product workshops, and diverse breakout sessions. In the wake of this inspiring gathering, we are thrilled to share some of the most compelling insights and conversations from a wide array of industries.