Generative AI won’t kill you, but it could kill your business if you don’t adapt to it. According to Venture Beat, 59% of organizations lack the resources to address expectations around generative AI. As more and more people use applications such as ChatGPT, Bard, and Claude, companies are analyzing the implications AND potential impact on their teams in customer experience, accounting, marketing, digital, and more. Given the speed at which the technology is advancing, it can be difficult to distinguish what can actually be implemented and have value today.