Blog | Media & Entertainment

Following on from our webinar on the European Accessibility Act, we hosted a Q&A to answer viewers questions about the Act and how to become compliant. Aaron Campbell and Sean McCurry from TransPerfect are joined by Valerie Kenyon and Olivier Swain from Hogan Lovells.

Aaron Campbell and Sean McCurry from TransPerfect are joined by Valerie Kenyon and Olivier Swain from Hogan Lovells to discuss the up coming 2025 European Accessibility Act.

TransPerfect Media’s own Ola Kroon and Sevan Nazarian are joined by Dr. Matthias Grundmann of Brehm & Von Moers law firm to discuss the 2025 European Accessibility Act and what it means for the media and entertainment industry.

Media is more available to more people than ever before. The demand for media localization services is rising mainly due to OTT providers, especially in emerging markets

The demand for audio and video localization is rising in today's globalized world. As technology continues to advance, new trends are emerging in the field, making it easier and more efficient to reach a global audience. In this blog, we will explore some of the latest technology trends in audio and video localization and how they shape the industry.

In today’s world, we are more globally interconnected than ever before. The demand for international content has skyrocketed, prompting the need for effective media localization. Among the key considerations in this process are the methods of translation, or how your audience will digest your media content, and whether subtitling, dubbing, or both are necessary. Both techniques aim to break language barriers, but each comes with its own set of pros and cons. 

Closed captions have become popular not only for those who are hard of hearing (HOH) or deaf, as initially intended. In the media and entertainment industry, closed captions differ from subtitles as they add more context to a scene, such as sounds and movements, and are not simply the verbal exchange between characters. In today's world, more and more viewers are utilizing subtitles and captions to better engage with film or video content.

TransPerfect Media's team recently attended Kidscreen Summit 2024 in San Diego, California, which brought together industry players to discuss the challenges, innovations, and emerging trends in the ever-evolving landscape of children's content

Video marketing right now is in a hype stage. But that should not be the only reason for you to jump on the video marketing train. So, why should you do it then? Simple, videos help you transform your target audience into your clients. Thus it becomes an important part of your marketing mix. In order to get the most out of its potential, however, you need the right video marketing strategy.

So, your resonant, compelling, and versatile voice has successfully landed you a voice-casting opportunity—congratulations! Still, performing at an audition is a hurdle in itself, and leaving the audition with the prize in hand is even more challenging. 

Organizations are often inclined to develop their own multimedia content, either internally or withthe help of an agency. They may see this as a way to save time and money. But once their content is ready to go live, organizations may decide they want to broaden their target audience and market, whether domestic or international. At this point, the content needs to be translated and/or localized. If the content wasn’t created with these steps in mind, delays and added expense can result.