On-Demand Webinar: Protecting Income in the New AI Content Marketing Landscape for Travel Brands

TransPerfect's digital strategy experts explore how AI and answer engines are fundamentally reshaping search marketing for the travel industry. The webinar revealed that while travel brands are experiencing an average 20% decrease in organic traffic, this doesn't signal reduced demand - rather, it reflects a shift in how travelers research and book. The panel discussed practical strategies for maintaining visibility across AI platforms, creating content that performs in this new landscape, and adapting measurement approaches for long-term success.

"Success today is not just about traffic. It's about being part of the conversation whenever this is happening. Brands that understand this will get the success in this new landscape.