The ACC last month hosted the San Francisco Bay Area Life Sciences CLE Conference, giving TransPerfect Legal Solutions (TLS) team members the opportunity to learn and connect with colleagues. One of the panels, moderated by Alex Trimble, Partner at Mintz Levin, Cohn, Ferris, Glovsky, and Popeo, focused on prioritizing patent filings. Panelists included Briana Barron, Arcus Biosciences Vice President of Intellectual Property, Alok Goel, Cepheid Senior IP Counsel, and Wesley Jackson, Valitor CEO. Eric Elting, TLS Regional Director, attended the panel discussion and came away with some valuable insights.

Earlier this month, the ACC hosted an illuminating panel presentation on Life Sciences Litigation: A Look at Milestone Disputes & Recent Trends. Panelists included Lauri Mims and Jennifer Huber, both Partners at Keker Van Nest & Peters, and Ann Byers, Director, Shareholder Advisory at SRS Acquiom.

TransPerfect Legal Solutions (TLS) Regional Director Eric Elting attended the panel discussion and came away with some valuable insights.

There have been many consequences and unexpected changes for marketers since the start of the COVID-19 pandemic. One of them (especially in the life sciences arena) is the concept of forced innovation. As an industry, life sciences had traditionally been slow to embrace a fully integrated digital marketing strategy. Of course, the pandemic has forced the acceleration of this embrace. A recent study showed that potential patient populations will look online for information prior to engaging a healthcare professional or organization; an effective digital marketing strategy can help you reach those patients.