Blog | Global Business

Discover the top 5 localization trends shaping 2025, from AI-powered tools and hyper-personalization to multimedia strategies and sustainable practices.

Discover 5 localization mistakes to avoid. Ensure your message resonates with global audiences while maintaining accuracy, cultural relevance, and SEO effectiveness.

Accessibility in healthcare communication is about more than compliance—it's about empowering people to make informed decisions about their health. When people can access their health information in formats they understand, they are better equipped to make decisions that positively impact their health outcomes.

Discover the variety of winter traditions and symbolism across cultures. Explore how different regions celebrate and find meaning in the season’s contrasts, challenges, and beauty.

Expanding into new markets isn’t just about reaching more people—it’s about connecting with them. Understanding regional and cultural nuances helps brands speak to local audiences in ways that feel authentic and relevant. Without that expertise, even well-intentioned campaigns can miss the mark. The following real-world scenarios and case studies highlight how tailored, multi-market approaches deliver stronger results than one-size-fits-all strategies.

The advertising landscape is undergoing a seismic shift with the recent merger of Omnicom Group and Interpublic Group (IPG), creating the world’s largest advertising entity. This union is reshaping how brands approach global campaigns, data-driven strategies, and creative execution. As the industry trends toward larger, consolidated agencies, specialized firms like TransPerfect Digital offer unique advantages in agility, global expertise, and tailored services.

In terms of potential, the sky is the limit for banks and financial services firms that choose to advertise to Hispanics in the U.S. However, advertising to Spanish-speaking prospects is only the first step in the journey of capitalizing on the ever-growing US Hispanic market.  

A compelling business pitch succinctly encapsulates your venture, its core concept, and its promise. Enter video pitches—a powerful medium poised to do just this. Let's explore how harnessing the potential of a video pitch can revolutionize your entrepreneurial journey.

Any way you slice it, pizza might just be the world’s most popular food. But while pizza’s global appeal can’t be topped, pizza itself can be—in an endless number of ways. (Bananas and blue cheese, anyone?) Pizza might look and taste different depending on where you are, but it has a way of uniting and exciting palates across cultures—so much so that it has its own day of recognition!

Wherever you may be, the start of a new year is a time for celebration and reflection. Customs run the gamut from food to fireworks to parties and parades, with some more somber practices in the mix. Some celebrations are secular while others are rooted in religion. At the end of the day—er, year—it’s a time for tradition.

Today, TransPerfect employs 8,000 highly-skilled professionals in 43 countries, translating more than 10 million words per day for some of the largest and most important organizations and institutions on the planet. And I’m immensely proud to report that in 2022, we generated $1.16 billion in revenue — a 4.6% growth over the previous year. Thirty consecutive years of revenue growth from what began as a bootstrapped startup by an NYU grad student who planted a seed right here in New York and grew an oak of a business.