Trek Bicycles Accelerates Global Expansion with TransPerfect's Localization Solutions

As a world leader in bicycle manufacturing, Trek Bicycles aimed to maintain a strong brand identity while expanding internationally. With over half of its revenue coming from outside the US, Trek needed a more efficient approach to localizing its website content, —the company’s primary sales and branding tool. However, a manual, time-consuming translation process hindered its ability to quickly enter new markets and respond to international customer needs.

TransPerfect deployed its GlobalLink solution to address Trek's localization challenges. This system automated much of the translation process, allowing Trek's project managers to focus on strategic tasks rather than administrative work. The workflow automation significantly reduced the manual effort involved in managing translations, leading to faster turnaround times and improved accuracy. The solution was carefully tailored to maintain Trek's brand voice across different markets while adapting content to local preferences.