Haas and TransPerfect: Website Localization Doubles Reach

Haas Automation, a leading machine tool builder with operations in over 60 countries, faced major barriers during its digital transformation. As the largest machine tool builder in North and South America, Haas needed to maintain a consistent customer experience across its global markets. This required a robust localization strategy that could keep pace with its rapidly changing product line and expanding global presence.

The company's previous localization process was cumbersome, time-intensive, and expensive. With product updates occurring on a weekly or monthly basis, Haas struggled to efficiently update content across all language versions of its website. The challenge was further compounded by the need to integrate with multiple backend systems and centralize requirements from stakeholders spread across the globe. Haas required a solution that could handle its current needs, scale with its growing global footprint, and reduce costs.

Haas Automation partnered with TransPerfect to implement GlobalLink, a comprehensive localization management solution. GlobalLink was seamlessly integrated with Haas's Adobe Experience Manager platform, providing a centralized system for managing translations across all markets.

The solution included a centralized translation memory, which improved consistency and efficiency across all localized content. Streamlining the review process, TransStudio's on-page preview feature allowed stakeholders to see translations in context and make necessary adjustments quickly. Additionally, the Project Management Office analytics feature provided valuable insights into the localization process, enabling Haas to build a scalable and efficient localization program.

This integrated approach allowed Haas to centralize all localization efforts under one partner, significantly simplifying the process and reducing costs. The GlobalLink system's flexibility and scalability enabled Haas to rapidly expand its language offerings while maintaining quality and consistency across all markets.

Haas Automation successfully expanded its website localization from 12 to 26 languages, more than doubling its locale count since implementing GlobalLink in 2018. This expansion allowed Haas to provide native language experiences to customers across its 170+ global locations.

The streamlined localization process dramatically reduced the time-to-market for new content, enabling Haas to keep pace with its rapidly changing product line across all language versions. The centralized approach improved efficiencies company-wide, allowing for quicker promotions and updates across all markets.