Global Digital Bank Accelerating Growth and Customer Acquisition with GlobalLink
Website Localization
80%
increase in customer acquisition
Multiple aggressive market launches
Streamlined user interface for end-customers
The Challenge
Expanding Global Reach With Ambitious Timelines
Need for localized brand content
Aggressive market launch timelines
Lack of comprehensive testing program
A global digital bank sought to rapidly expand its market presence internationally. The bank faced challenges in creating localized brand content that would resonate with target audiences across multiple regions. Additionally, it needed to meet ambitious timelines for market launches while ensuring a high-quality user experience through comprehensive testing.
The Solution
Customized GlobalLink Integration
Implementation of GlobalLink platform
Tailored localization strategies
Comprehensive testing program development
TransPerfect customized the integration of our GlobalLink platform to meet the bank's specific needs. This solution was designed to handle its aggressive market launch schedule while expanding the bank’s market share within target regions. The integration included the development of a streamlined user interface for ease of use by end-customers. Wet also provided guidance on localizing brand content and implemented a comprehensive testing program to ensure optimal user experience across all markets.
The Results
TransPerfect's tailored solutions with GlobalLink led to remarkable results. The global digital bank experienced an impressive 80% increase in customer acquisition, directly attributable to its international expansion enabled by GlobalLink. This significant growth was achieved while maintaining a high-quality user experience across all new markets, positioning the bank for continued success in its global operations.