12
languages supported
20
markets reached
40%
reduction in translation costs

The Challenge

Delivering Tailored Experiences Worldwide
challenge
Need to localize website for multiple global markets
challenge
Requirement for seamless integration with existing content management system
challenge
Previous translation methods were costly and unsustainable for global growth

The premier Italian cruise company, Costa Crociere, aimed to provide enriching vacation experiences to families and couples across the world. To achieve this, it needed to localize its website into multiple languages for various markets. The company required a solution that could seamlessly integrate with its existing Adobe Experience Manager platform, automate its global strategy, and reduce the high costs associated with traditional translation methods

The Solution

GlobalLink Integration with Adobe Experience Manager
solution
Implementation of GlobalLink translation management system
solution2
Integration with Adobe Experience Manager
solution3
Automation of localization workflows

TransPerfect integrated our GlobalLink solution seamlessly with Costa Crociere's Adobe Experience Manager platform. This allowed for the automation of translation workflows, streamlining the process of localizing content for multiple markets. The solution enabled Costa Crociere to manage and deploy multilingual content efficiently, ensuring consistency across all languages and markets. The automated workflows included features such as content extraction, translation memory leverage, and quality assurance checks.

The Results

12 languages
20 global markets

Leveraging GlobalLink resulted in significant improvements in Costa Crociere's global digital presence and operational efficiency. The company successfully localized its website into 12 languages, allowing it to cater to an international audience and expanding its reach to 20 different markets. Perhaps most impressively, the automation and streamlining of the translation process led to a substantial 40% reduction in translation costs. This cost-saving, combined with the ability to deliver tailored experiences to travelers worldwide, enabled Costa Crociere to offer a seamlessly integrated booking experience in customers' native languages. Its global competitiveness in the cruise industry was also significantly enhanced.

Costa Crociere

What our Clients Say

"Thanks to Translations.com’s GlobalLink and a seamless integration with Adobe Experience Manager, we are able to automate and streamline every facet of our global strategy while reducing translation costs by 40%." 

– Anna Giordano, Head of Digital Innovation, Costa Crociere

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