Colgate-Palmolive's Global Training Revolution: Rapid Multilingual Video Production for Inclusive Learning
The Challenge
Colgate-Palmolive faced a monumental challenge in effectively communicating with its global workforce and community. The company needed to share critical training information rapidly across many regions, languages, and cultures. However, creating content that was not only informative but also engaging and inclusive was complex.
The situation was multifaceted: first, the company needed to overcome language barriers to ensure clear communication across its international operations. Second, the content had to be culturally sensitive and inclusive, reflecting the diversity of Colgate-Palmolive's global team. Lastly, the training videos needed to be universally accessible— viewable on tablets, laptops, and smartphones—to accommodate different work environments and preferences worldwide.
The Solution
Tackling these challenges head-on, TransPerfect implemented a comprehensive solution centered around rapid, culturally-sensitive video localization. A dedicated global team was established with project managers strategically located in Canada, Buenos Aires, Amsterdam, Barcelona, and Hong Kong. This worldwide network enabled round-the-clock work on localization projects, dramatically reducing turnaround times
The plan encompassed both subtitling and voiceover support, with the capability to deliver localized videos quickly. To ensure cultural nuance and brand inclusivity, TransPerfect collaborated closely with Colgate-Palmolive in selecting voice talents that best represented each region. Culturally trained linguists were employed to maintain the integrity and relevance of the content across different markets.
Furthermore, the videos were optimized for playback on various devices, including tablets, laptops, and smartphones, ensuring accessibility for all employees regardless of their location or available technology. This multi-faceted approach allowed Colgate-Palmolive to rapidly deploy training content that was linguistically accurate, culturally resonant, and technically accessible.
