Lavazza Revolutionized Multilingual Content Delivery with GlobalLink

37

languages

45

countries

47%

reduction in localization costs

The Challenge

Scaling Personalized Customer Engagement Globally

As a family-owned Italian coffee business founded in 1895, Lavazza had evolved into a global company with a vision to leverage digital channels for e-commerce and advertising. However, its challenge lay in building personal relationships with customers while creating, managing, and publishing content across 45 markets in 37 different languages. This expansive global reach demanded a solution that could centralize and streamline its content localization process while maintaining the personalized touch that Lavazza valued in customer engagement. The company needed to overcome the complexities of multilingual content management, ensure consistency across all platforms, and do so in a cost-effective manner with quick turnaround times.

The Solution

Integrating GlobalLink with Adobe Experience Manager and SAP Commerce Cloud

To address Lavazza's complex multilingual content needs, TransPerfect seamlessly integrated our GlobalLink technology with Adobe Experience Manager and SAP Commerce Cloud. This created an automated website translation process that enabled Lavazza to centralize and streamline content creation, management, and publishing workflows across all its markets and languages. This integration was crucial in helping Lavazza personalize its digital engagement with consumers in their preferred languages across all websites.

The Results

The implementation of GlobalLink, integrated with Adobe Experience Manager and SAP Commerce Cloud, yielded impressive results for Lavazza. The company achieved a remarkable 47% reduction in localization costs, demonstrating significant financial efficiency in its global content strategy. Moreover, the turnaround times for content localization decreased drastically, allowing Lavazza to respond more quickly to market needs and customer expectations across its global platforms.

Perhaps most importantly, this solution empowered Lavazza to deliver truly personalized experiences to its customers in 37 different languages across 45 markets. By engaging consumers in their preferred languages, Lavazza successfully transformed its digital presence into a powerful tool for building personal relationships with customers worldwide, aligning perfectly with its vision of using digital channels to foster deeper connections with their global audience.

"Thanks to the seamless integration of Translations.com's GlobalLink with Adobe Experience Manager and SAP Commerce Cloud, our localization costs were reduced by 47% and turnaround times accelerated drastically."

– Global Head of Digital Marketing, Lavazza